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Who's a mermaid? The meaning behind Starbucks' logo

Who's a mermaid? The meaning behind Starbucks' logo

This is a good question. This is also the question we keep asking ourselves during the logo evolution (yes, the author is involved in the logo project). We all need to know more realistically and deeply who she is. There is a history behind this. Let's go back to 1971, when Starbucks was just founded. In order to show the nautical history of coffee and the abyss of Seattle as a seaport

2015-08-06
What exactly does the name of coffee mean?

What exactly does the name of coffee mean?

1. What is the amount of information contained in the name of the raw coffee bean? 2. Why is it that sometimes the manor comes first in the name of the coffee bean, and sometimes the description of the treatment and grade is interspersed with it? what is the naming rule? Is there a uniform standard? 3. How to see the grade from the name of the raw coffee bean? This article will provide an in-depth answer to how to treat the naming of coffee beans, and

2016-08-25
World coffee knowledge explanation:90+ coffee label represents the meaning

World coffee knowledge explanation:90+ coffee label represents the meaning

Ninety + Coffee comes from American boutique coffee creator and supplier: Ninety Plus Coffee. Just a few years after its founding in 2006, 90 has made their name known to coffee makers worldwide, and since its first coffee in 2007 it has been a prized showcase for coffee connoisseurs and competitors.

2016-09-14
World Coffee knowledge explanation: 90 + Coffee label represents the meaning

World Coffee knowledge explanation: 90 + Coffee label represents the meaning

Ninety + Coffee comes from American boutique coffee creator and supplier: NinetyPlusCoffee. Only a few years after the company was founded in 2006, 90 years has made coffee industry around the world aware of their names. Since 2007, the first coffee has been a precious show for coffee industry experts and contestants.

2016-08-10
Extraction War part II: the third Coffee Revolution

Extraction War part II: the third Coffee Revolution

Not long ago, we announced the extraction war: Italian espresso vs. Ristretto, a term commonly used in the professional coffee industry. It gets a mixed response, and for good reason: old terms don't necessarily apply. When we talk about the Italian espresso extraction run (about, calm down, everybody) 30 seconds, ristrettos run 15, we rely on

2015-08-12
The meaning of mocha coffee beans the mocha we often see is coffee bean or drink.

The meaning of mocha coffee beans the mocha we often see is coffee bean or drink.

Although Mocha is a simple word, it has many meanings. Coffee beans: the earliest mocha refers to a kind of coffee beans exported from the Yemeni port of Moka. It is produced in Ethiopia in Africa and is one of the most sour coffee. Mocha coffee is also known as Ethiopian coffee; coffee: when used in flavored fancy coffee, mocha refers to the addition of hot chocolate, fresh

2016-05-09
The true meaning of the definition of fine coffee to fine coffee

The true meaning of the definition of fine coffee to fine coffee

The definition of boutique coffee currently has a title: Lao Tang (doughnut) entered the boutique coffee war, we know that the true meaning of boutique coffee is still very vague. But why is there a debate about semantics? The problem now is that these words have very real market consequences. When consumers drink a few cups of what they think is fine coffee, but in fact it is only average quality coffee plus

2015-09-09
The thinking mode of extraction 2b-extraction time is transferred from Douban

The thinking mode of extraction 2b-extraction time is transferred from Douban

Continuing with the previous article, http://www.douban.com/note/244706236/ extraction time looks easy, but it's actually a little more complicated than I thought. Because although the extraction time is directly related to the relationship between extraction rate and concentration, their relationship is not necessarily proportional. We still return to the original two purposes, get the reasonable extraction rate and get the proper concentration.

2015-11-10
What does coffee G1 mean? what does G2 mean? introduction to the taste of varieties treated with semi-red honey.

What does coffee G1 mean? what does G2 mean? introduction to the taste of varieties treated with semi-red honey.

In order to distinguish between good quality coffee beans and poor quality coffee beans, we have to grade the coffee. Coffee is usually graded according to the defect rate and the size of beans.

2016-10-20
What is 90 + coffee? What does 90 + coffee stand for? The meaning of 90 + coffee label

What is 90 + coffee? What does 90 + coffee stand for? The meaning of 90 + coffee label

Ninety + Coffee comes from American boutique coffee creator and supplier: NinetyPlusCoffee. Only a few years after the company was founded in 2006, 90 years has made coffee industry around the world aware of their names. Since 2007, the first coffee has been a precious show for coffee industry experts and contestants.

2016-01-29
Incomplete summary of extraction

Incomplete summary of extraction

The first coffee will not melt completely when thrown into the water. The maximum extraction rate of roasted coffee beans is 30% (substances that can be dissolved in water divided by the total weight of coffee). This seems to be nonsense: 1. Whether it's French pressure, Philharmonic pressure, all kinds of pressure, or espresso. The range of the best extraction rate is 18% Mui 21%. Insufficient extraction (less than 18%) indicates that the flavor of coffee is not fully soluble.

2014-09-13
The significance of the existence of a cafe

The significance of the existence of a cafe

We often talk about the significance of the existence of a cafe. Well, before opening a coffee shop and after opening a coffee shop, Maoye actually had a different understanding of the meaning of the existence of the coffee shop. Before opening a coffee shop, Maoye always thought that the meaning of a cafe is to give all warmth to every guest who enters the shop. Coffee is warm, people are warm, even in the air.

2014-06-06
Some things about Coffee extraction Summary of incomplete extraction of roasted coffee beans

Some things about Coffee extraction Summary of incomplete extraction of roasted coffee beans

The first coffee will not melt completely when thrown into the water. The maximum extraction rate of roasted coffee beans is 30% (substances that can be dissolved in water divided by the total weight of coffee). This seems to be nonsense: 1. Whether it's French pressure, Philharmonic pressure, all kinds of pressure, or espresso. The range of the best extraction rate is 18% Mui 21%. Insufficient extraction (less than 18%) indicates that the flavor of coffee is not fully soluble.

2016-01-08
How does the cappuccino taste? how to make it? which coffee machine is better?

How does the cappuccino taste? how to make it? which coffee machine is better?

Cappuccino, but what do people know about the meaning of cappuccino? Cappuccino, in the end what meaning, I do not know whether everyone is clear, perhaps we only know the name cappuccino, but do not understand the real meaning of the name. Cappuccino, is sweet and happy, its unique milky fragrance can make bitter coffee mellow and rich, even for people who can't taste it.

2016-10-20
World coffee knowledge explanation: 90+ coffee label represents the meaning

World coffee knowledge explanation: 90+ coffee label represents the meaning

Ninety + Coffee comes from American boutique coffee creator and supplier: Ninety Plus Coffee. Just a few years after the company was founded in 2006, 90 has made their name known to coffee makers around the world, and since its first coffee in 2007, it has been a rare show for coffee connoisseurs and competitors.

2015-12-05
Does blended coffee mean that two different kinds of coffee beans are mixed together?

Does blended coffee mean that two different kinds of coffee beans are mixed together?

In fact, there is no answer to the question of which is better to taste beans or mix coffee beans. We can only say which kind of coffee is more suitable for you, which should be determined by combining the coffee utensils and taste preferences used by individuals. Just like the blended coffee beans [vanishing Shangri-La] in our store, although we advocate that the performance will be more comprehensive under the Italian machine, there are also many friends who are very fond of it.

2016-06-24
Coffee popular Science: what is Black Coffee

Coffee popular Science: what is Black Coffee

We understand the meaning of this term because we have known more about coffee for some time, but for most friends who want to learn about coffee, or just want to use coffee to lose weight, what exactly is black coffee? it's really a problem that bothers them. What is black coffee: in short, black coffee is a general term for pure coffee, that is, all straight coffee

2014-08-13
90+ coffee beans 90+ coffee label stands for the meaning of the American Fine Coffee Association

90+ coffee beans 90+ coffee label stands for the meaning of the American Fine Coffee Association

Ninety + Coffee comes from American boutique coffee creator and supplier: Ninety Plus Coffee. Just a few years after the company was founded in 2006, 90 has made their name known to coffee makers around the world, and since its first coffee in 2007, it has been a rare show for coffee connoisseurs and competitors.

2016-04-26
Fortune telling with coffee is a taste with a long history

Fortune telling with coffee is a taste with a long history

Turkish coffee is so strong that you will find a thick and soft coffee residue at the bottom of the cup after drinking it. Diviners shuttling through Turkish coffee shops can predict the future based on the shape of the coffee grounds in the cup. It is not until we go to Turkey that we know that Turkish coffee is famous for its strange taste, which comes from the strange way of preparing coffee. Its taste was

2015-08-06
Teach you how to order coffee in professional coffee terms in a cafe

Teach you how to order coffee in professional coffee terms in a cafe

When we order coffee in a cafe, we often hear people say: Ill have a Grande, quad,ristretto,Nonfat, dry cappuccino,please! Do these obscure and professional terms give you a headache? OK, so the following professional words are for you. Ma Ma doesn't have to worry about me ordering coffee anymore. Professional coffee terminology

2015-03-14
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